Clients

Netflix

Hundred10 was commissioned by Netflix to develop some interface concepts for the next generation of their website interface. The site was updated to a wider format and the company's trademark red was applied more selectively to important navigation areas rather than being used as a solid background color. The result was a site that felt much less cramped, with a user-customizable dashboard to make finding movies specific to a person's interests and managing their rental queue much simpler.

The new designs incorporate larger movie title images, which can be shuffled through via AJAX transitions. The site also addresses Netflix's growing on-demand film library. The use of color helps easily delineate between movies that are available to add to the rental queue and those that can be viewed on demand.